About Us
It Matters Marketing is a veteran-owned strategic marketing consulting team. We were founded with authentic intent to support and grow small businesses in their passionate venture to do good in the world.
Who Are We
We’re a people-first marketing consultancy built on the belief that how you grow matters just as much as how fast you grow.
It Matters partners with founders and teams who care deeply about what they’re building and who they’re building it for. Additionally, we bring clarity, structure, and momentum to brands, communications, and go-to-market strategy. By blending strategic thinking with hands-on execution, we simplify the complex. Our team is here to carry the mental load and help businesses show up with intention, consistency, and purpose.
Our Mission
Our mission is to elevate the voices of people and businesses who care deeply about what they do. We do this by delivering meaningful, strategic, and authentic communication.
The goal is to support passionate founders and entrepreneurs, especially women-owned and veteran-owned businesses. We accomplish this by translating their purpose into clear strategy with compelling storytelling. Undeniably, this is rooted in intentional marketing that transforms their purpose into meaningful impact. Simply put, when something matters to you, it matters to us.
What We Do
- Foundational Marketing Approach
- Market Research & Audience Analysis
- Brand Development
- Digital Marketing
- Website Optimization & SEO Strategy
- Social Media Strategy
- Paid Media Strategy
- Communication Plans
- Media Relations
- KPI & Metric Reporting
- Access to a Creative Network of Technical Experts
The Foundational Approach
Real growth doesn’t come from quick fixes or surface-level tactics, it comes from understanding the full picture. That’s why our work starts by deeply learning your business from the inside out: your audience, competitive landscape, industry dynamics, goals, constraints, and overall long-term vision. This holistic foundation allows us to make smarter decisions, and prioritize what unquestionably moves the needle.
Rather than patching symptoms, we address root causes and align brand, strategy, and execution so every action builds on the last. The result is a more efficient use of your time, money, and resources. It builds a marketing system that’s intentional, durable, and built to scale with you.
Why Choose Us?
We take an intentional approach, connecting every initiative and putting every dollar to work toward a defined objective. We own the strategy and carry the mental load so you can focus on running your business with confidence, knowing your marketing is aligned, efficient, and built for long-term growth.
If you want thoughtful guidance, honest perspective, and a partner who treats your business like it truly matters, you are in the right place.
Veteran-Led Perspective: Veterans lead and support our team. We assess the full landscape, make disciplined decisions under pressure, and execute with accountability so you use your time, money, and resources with intention.
Results-Oriented: Every strategy, decision, and deliverable is tied to clear objectives focused on outcomes that drive measurable progress, not activity for activity’s sake.
Reasonably Priced & Scalable: Engagements are structured to match your business stage and project scope. Therefore ensuring you have strategic support that scales with your growth without unnecessary overhead.
Deep Creative Network: We provide access to a trusted bench of specialized technical experts, applying the right skill at the right moment to deliver higher-quality work and faster execution without the cost of a large-scale agency.
We Care Deeply: We work closely and intentionally with every client, treating your business with the same care, ownership, and attention we would our own.